"Schon dass man überhaupt die Frage stellt, ob oder ob nicht eine neue Küche angeschafft werden sollte, ist ein Erfolg der Werbung; denn wahrscheinlicher ist ja zunächst, dass der Geist sich nicht mit seiner Küche, sondern mit etwas anderem beschäftigt" (Luhmann, Die Realität der Massenmedien, S. 88)

"some of these productions [...] take themselves and their participants as their own subjects, turning the camera on themselves.[...] the audience, in effect, watches the production of a production, the traditional boundary between film text and viewer is erased in such moments. [...] in such moments we're not sure whether it was the audience itself that we're seeing, or the image of the audience projected on the screen - whether we were watching them or watching them watching themselves; or watching ourselves watching ourselves watching ourselves watching them." (denzin, norman k.: images of postmodern society: social theory and contemporary cinema (london 1991), page 11).

sou?

"the media make themselves into the vehicle of the moral condemnation of terrorism and of the exploitation of fear for political ends, but simultaneously, in the most complete ambiguity, they propagate the brutal charm of terrorist act, they are themselves terrorists, insofar as they themselves march to the tune of seduction". (jean baudrillard, simulacra and simulation, 1979(!!!))

--> this is the book neo reads at the beginning of "the matrix". more to come.